This video is part of our Microsoft Dynamics CRM 2011 World Premiere series. Social media is changing the way that businesses connect with their customers. Part of the way that Microsoft is addressing social collaboration in Dynamics CRM 2011 is through the usage of Connections. Connections allow you to link any records together to form a web of connected information. The result is customers that are more thrilled with their experiences, better closing rates with prospects, and more productive employees. To view the complete World Premiere series, visit tube.c5insight.com