University of Toronto and Microsoft Canada Launch CRM Centre of

Set to launch in November 2010, the vision of the Centre is to build a globally recognized hub for CRM thought leadership, research and executive education. The first offering of the Centre will be a three-day educational program designed for executives with responsibility for Social CRM initiatives. Social CRM is a new philosophy and business strategy that combines the power of online customer communities, broader social networks, and traditional CRM systems for the purpose of engaging customers in a collaborative conversation.