The Entrepreneurial Conversation: The Powerful Way to Create
The Entrepreneurial Conversation: The Powerful Way to Create Mutually Beneficial, Long-Term Business Relationships
With an enlightening combination of real-world advice and relatable examples, this guide introduces communication skills that can facilitate the development of long-lasting business relationships and, in turn, increase sales results exponentially. Following an examination of the three critical elements of the entrepreneurial conversation, the narrative details how to think, speak, and listen like a successful entrepreneur. Chapters tailored to entrepreneurially spirited managers and salespersons explore how these practices may be applied to their day-to-day work environments to identify other parties’ core issues and address them in a way that creates win–win results. Wisdom from entrepreneurial luminaries Robert Ezrapour, Milt Kamen, Dick Merians, Chauncey Rapp, Xiaoning Wang, Lloyd Weill, and Don Wilson appears throughout the text to further illuminate how entrepreneurial conversation can consistently achieve beneficial results for all parties involved.
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Great Guide to Productive Conversations aka Effective Selling,
This is a terrific book that pulls together succinctly the tools one needs to have a productive dialogue, i. e., an “entrepreneurial conversation”, with almost anyone. There is a good summary of why so-called traditional selling theories fail, when to recognize and not waste time on unproductive situations and many fine examples of the successful application of entrepreneurial conversation skills. These skills are not just for sales or business. I would recommend this book to anyone whose business, profession or avocation involves the productive exchange of ideas.
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|A Must Read For Sales People,
This book is a great tool for sales people, not only to improve the sales process but to gain insight into points of view on both sides of the table. The writing here is very clear, direct, and easy to follow without the annoying “sales-y” tone that some sales books have. The key focus is building relationships and trust with customers and how to do that, rather than the pushy overbearing approach that may gain sales in the short term but doesn’t gain repeat customers. Highly recommended.
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|Great Read,
This book is a great, simple guide on how to talk to business people. It explains what you should avoid and what you should make sure you let people know.
If you are a team leader and you have an employee that is having a hard time presenting ideas,selling,or working with customers this is a must read for them.
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