Relationship Marketing: Gaining Competitive Advantage Through

Relationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention

Relationship Marketing provides a comprehensive overview of the fundamentals and important recent developments in this fast-growing field. “This book makes a landmark contribution in assembling some of the best contemporary thinking about relationship marketing illustrated with concrete descriptions of companies in the automobile industry, consumer electronics, public utilities and so on, which are implementing relationship marketing. I highly recommend this to all companies who want to see what their future success will require.” PROF. PHILIP KOTLER, NORTHWESTERN UNIVERSITY, ILLINOIS

List Price: $ 139.00

Price: $ 111.10

Levels of Corporate Globalization: Development of a Measurement Scale in the Context of Global Customer Management

This book presents a new and practical segmentation approach to be used in global customer management in the form of a scale by which to measure the level of corporate globalization. This is a tool that will help companies segment their customers and enable them to adapt customer management strategies when dealing with increasingly global customers. This in turn helps determine the company’s own strategic position, thereby enhancing corporate performance.

List Price: $ 79.95

Price: $ 67.96

Few More:

Customer Relationship Management: Integrating Marketing Strategy and Information Technology
Customer relationship management (CRM) is one of the hot topics in marketing and information systems today. Customer relationship …

Customer Relationship Management: Getting It Right!
In Customer Relationship Management: Getting It Right! the former Director of HP’s enterprise-wide CRM initiative presents a compl…

We: The Ideal Customer Relationship
In this fresh, original book, Steve Yastrow turns conventional sales and marketing on its head by showing what really motivates yo…