Aligning Business Strategies

Relationship Marketing: Concepts, Theories and Cases

Relationship Marketing: Concepts, Theories and Cases

Relationship Marketing: Concepts, Theories and Cases

Relationship Marketing is a form of marketing developed from direct response marketing campaigns which emphasizes customer retention and satisfaction. The purpose of this book is to provide the readers an overview of diverse perspective that constitutes the foundation of relationship marketing. Divided into seventeen chapters, the book begins with an introduction to relationship marketing, discusses the role of customer experience and emotion in relationship marketing, goes on to describe upon various aspects of customer value chain, along with the strategies and techniques of cross-selling and up-selling. The book also digs onto the new age relationship marketing known as virtual relationship marketing.
Intended as a text for the po

Price:

Few More:

CRM
CRM Volume 1 contains articles such as “When are we being Christians and when are we being codependent” . “20 tips for recov…

The OneTEAM Method: How Sales+Marketing Collaboration can boost Big Business
There has never been a time when sales and marketing teams have needed to work together as closely, and as effectively, as today. …

Leave A Reply

Your email address will not be published.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More