Oracle’s Sandra Wasseur on the lessons learnt about Oracle

Sandra Wasseur, Senior Marketing Director for Oracle CRM in EMEA, provides her views on the main lessons learnt by Oracle’s customers at its Oracle CRM Executive Summit in Paris. The Summit received over 150 attendees and provided a forum for Oracle customers to exchange ideas and learn more about Social CRM, Oracle’s strategy of bringing Web 2.0 technologies into the enterprise to better engage customers and provide simpler, more intuitive customer management tools for employees.