Mastering Your Key Accounts: Maximize Relationships; Create
Mastering Your Key Accounts: Maximize Relationships; Create Strategic Partnerships; Increase Sales
You rely on your key accounts for repeat business over time, but with Stephan Schiffman’s tips and strategies, you’ll find out how to increase your sales to these accounts and solidify your relationship as “partners” in the sales process. In Mastering Your Key Accounts, Stephan Schiffman shows you how to implement a winning selling philosophy based on taking calculated risks and stirring things up within existing accounts. He gives you the tools to build key strategic alliances in all of your accounts. Inside you’ll find sure-fire strategies to: Build alliances and win over critical constituents Develop and refine a Major Account Mapping worksheet Devise a growth/action plan for key accounts Finalize an action plan that extends your network within the major account As America’s recognized #1 sales trainer Stephan Schiffman promises to give you proven advice that will boost your business -and your bottom line!
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Generate More Sales from Key Accounts,
Ambitious salespeople always want to increase their sales. They try to improve their skills, and work harder and more efficiently. But according to author and sales guru Stephan Schiffman, the best way to increase revenue is to sell more business to your key accounts. In this book, he shows you how to leverage your existing contacts at major accounts and identify new opportunities. Schiffman also walks you through his approach to selling, including identifying bona fide prospects, following a specific sales process and continually moving prospects toward the close. If you’re familiar with other Schiffman books, you can concentrate on the material that deals with key account management, without dwelling on information you’ve seen in his other books. But if you’re an inexperienced salesperson mining for new revenue, we suggest that you begin digging right here.
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