Customer Relationship Management Systems: ROI and Results
Customer Relationship Management Systems: ROI and Results Measurement
Customer realationship management is one of the hottest topics in corporate America today. Projections for spending on Customer Relationship Management Systems is billion by the year 2002. Most organizations have a great deal of trouble justifying their systems, this is a unique text that addresses the issue of justification and tracking performance.
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Excellent guide to the business end of sales automation,
This book provides a good guideline for translating analytical concepts unique to sales automation into language for effective communication to senior management. It is especially useful because it takes a systematic process improvement approach, as opposed to narrowly focusing on implementing a given software package.
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|excellent resource for the sales manager and CRM specialist,
The author does an excellent job of developing the methodological framework for the Customer Management ROI. The reader gains a well-designed roadmap for successful CM sales and implementations.
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