Customer Relationship Management: Electronic Customer Care in the
Customer Relationship Management: Electronic Customer Care in the New Economy
Describes customer relationships using the concept of Customer Buying Cycle, thereby creating a neutral orientation framework for CRM projects.
List Price: $ 59.95
Price: $ 59.95
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Great Book to Understand the Topic CRM,
This book introduces a great framework to structure the topic CRM. The so-called ‘customer buying cycle’ helps to understand what CRM is about. Some case studies used in the book are sort of outdated, but still, the book offered a good amount of value to me.
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