Customer Relationship Management: Do Loyalty Programs Actually

On Apr 12, 2015

Customer Relationship Management: Do Loyalty Programs Actually Build Loyalty?

Customer Relationship Management is a great marketing technique that can be used to bring in more customers or clients. As technology advance and with the introduction of social media CRM and loyalty programs have become really popular. Loyalty programs offer many savings to customers and free rewards for customers. But do they actually build loyalty? This book answers that question among many others such as:

– Why Loyalty programs are popular?

– The use of Loyalty programs and how it has changed over the years

– How technology has influenced Loyalty Programs and CRM

– The different kind of industries that use CRM and Loyalty programs

– How to implement a successful Loyalty Program into your business

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2 Comments

Anonymous says 10 years ago

Worthy Loyalty Programs Increase Customer Relationship!!!, February 19, 2015

By

Xionel Sperone –

Verified Purchase(What’s this?)

This review is from: Customer Relationship Management: Do Loyalty Programs Actually Build Loyalty? (Kindle Edition)

Every day I have to contend with a lot of customers for a company. I was very inquiring to study regarding the loyalty programs and refining customer relationship. Without a firm CRM it is very tough to keep track of customers. By examining the book I extended acquaintance on four sorts of loyalty programs, its welfares and effectiveness of implementation. After going through a lot I reached a conclusion that loyalty programs do positively appreciated for a company to retain hale and hearty customer relationship.

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Anonymous says 10 years ago

I am looking to start a business which will succeed …, February 15, 2015

By

Allan –

Verified Purchase(What’s this?)

This review is from: Customer Relationship Management: Do Loyalty Programs Actually Build Loyalty? (Kindle Edition)

I am looking to start a business which will succeed or fail based on customer loyalty and keeping customers. I am looking into CRM tactics before I start so I can focus on things that work well. This book was very helpful to me. It has opened my eyes to loyalty programs and gave me perspective on what works and what doesn’t. This book did what I needed it to. I got the information I was looking for.

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