CUSTOMER RELATIONSHIP MANAGEMENT: A STEP-BY-STEP APPROACH
CUSTOMER RELATIONSHIP MANAGEMENT: A STEP-BY-STEP APPROACH
ABOUT THE BOOK
This book explains the cardinal priciples of effective CRM, making it a useful source of reference for designing, developing and implementing CRM in any organization.
TABLE OF CONTENTS
Focus on Customer Relationship • Building Customer Relationship Management • An Insight into CRM and eCRM • CRM Process • CRM Implementation • Integration of CRM with ERP System • Call Centre • Integration of CRM with Data Warehouse.
About The Author
H Peeru Mohamed – Assistant Professor and Coordinator of MBA programme School of Management, Anna University, Chennai. A Sagadevan, Country Manager, Singapore and Malaysia Operations of SRM Systems and Software Pvt Ltd.
List Price: $ 9.99
Price: $ 9.99
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