Customer Knowledge Management: People, Processes, and Technology
Customer Knowledge Management: People, Processes, and Technology
Customer knowledge is becoming the new competitive asset in e-business that enables companies to serve each customer in his or her preferred way, and to nurture profitable and durable customer relationships. As companies grow and interact with more and more customers through increasingly diverse media and channels, having a systematic approach to customer knowledge management becomes critical. Customer Knowledge Management: People, Processes, and Technology introduces an integrated approach to analyzing and building customer knowledge management (CKM) synergy for sustainable competitive advantage. Well-organized and unique, this book provides concise yet comprehensive coverage of CKM concepts, methodologies, tools, issues, applications, and future trends.
List Price: $ 165.00
Price: $ 99.00
Few More:
Customer Relationship Management“Customer Relationship Management” (CRM) introduces the management philosophy of CRM. This is the first book to explore the benefi…
Collaborative Customer Relationship Management: Taking CRM to the Next LevelDriven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new wa…
Data Mining Techniques: For Marketing, Sales, and Customer Relationship ManagementThe leading introductory book on data mining, fully updated and revised!When Berry and Linoff wrote the first edition of Data Mini…
Customer Relationship Management: Getting It Right!In Customer Relationship Management: Getting It Right! the former Director of HP’s enterprise-wide CRM initiative presents a compl…