CRM Automation
CRM Automation
In CRM Automation, one of the world’s leading CRM experts delivers hands-on guidance for every phase of your CRM initiative: goal-setting, process review, vendor selection, implementation, rollout, support, and administration. Drawing on 18 years of experience with more than 300 enterprise deployments, Barton Goldenberg offers a start-to-finish implementation blueprint covering every customer-focused business function: marketing, sales, customer service, field support, and beyond.
List Price: $ 44.99
Price: $ 3.40
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CRM Success,
CRM is a competitive necessity, yet implementing CRM often befuddles even the smartest executives. CRM Automation spells out a clear strategy for successfully implementing CRM; a strategy that will help companies achieve the most common goals for CRM: increased profits, decreased costs, and improved customer loyalty.
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