Choosing a CRM Vendor: Best Practices, Pitfalls, and the Myth of
Choosing a CRM Vendor: Best Practices, Pitfalls, and the Myth of the Turnkey Solution by Andrew Schultz
Getting Customer Relationship Management right is a goal to which any customer focused company aspires. Yet, rather than enabling companies to achieve this goal, the complexity of choosing the right CRM vendor can become a stumbling block to companies trying to deliver excellence in customer service.
With an increasing choice of established, corporate vendors, niche vendors and open source solutions, your decision to invest in CRM is vital in supporting the business information that underpins your delivery of sales, marketing and service excellence to your customers.
In this book, Andrew Schultz shares his expertise on the following subjects:
CRM: The Illusion and the Reality
The Fall of
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