Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7
Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference
Position your company to handle any brand crisis—instantly and effectively Toyota, Tylenol, and Goldman Sachs all made the best of serious brand crises. You can, too, with Brand Turnaround! Brand Turnaround examines a number of brand crises—explaining first what went wrong and then revealing the steps companies took to manage their recovery—all while giving you practical insight and methods you can use to make a positive difference in your brand. You get the tools you need to develop a game plan within eight hours of the incident to prevent the problem from spreading; create a company culture designed to handle situations quickly and effectively; and manage emotions during the toughest days. Karen Post Known by many as The Brand Diva
What a must-have!,
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|Advice All Brands Can Use,
Karen doesn’t just tell their story, she outlines exactly how they pulled off their turnaround. And, she does that by explaining to the reader the process used by the brand so that we can apply those strategies.
No one wants to be a brand in trouble. But, the value of Karen Post’s book is learning the lessons from those brands that have fallen and risen again. The insights she shares about each provides a valuable lesson that can even help a brand prevent or minimize damage when something does go awry.
This is a book all marketing consultants should read, as well as CMOs in mid and large brands. Celebrity brands will also be well served reading this book.
Big thumbs up from me for Brand Turnaround How Brands Gone Bad Returned to Glory.
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|Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made a Difference,
Brand Turnaround is worth the read. It covers brands we all know (big businesses and people brands) and provides practical way to apply ideas, methods and strategies to any business.
Karen’s style is not a bunch of jargon, but smart and straightforward useable advice.
I loved the book so much, I’ve given it as gifts.
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