Audience: Marketing in the Age of Subscribers, Fans and Followers
Audience: Marketing in the Age of Subscribers, Fans and Followers
Proprietary audience development is now a core marketingresponsibility.Every company needs audiences to survive. They are whereyou find new customers and develop more profitablerelationships. And yet, most companies today treat theiremail, mobile, and social media audiences like afterthoughtsinstead of the corporate assets they are. With AUDIENCE, Jeff Rohrs seeks to change this dynamicthrough adoption of The Audience Imperative. Thispowerful mandate challenges all companies to use their paid, owned,and earned media to not only sell in the short-term but alsoincrease the size, engagement, and value of their proprietaryaudiences over the long-term. As content marketing professionals have discovered, the days of“build it and they wi
Price:
Few More:
For Samsung Galaxy Tab 2 P5100 P5110 P5113 Official Version Hard Plastic Case Book Cover 10.1 Inch (Black)Description:
Product Feature:
100% Brand new and High quality
Material: Litchi synthetic leather
Elegant Construction and stitchin…
Butter-Fly Men’s Fashion Swimwear Swimming Trunks Underwear (White Size M)Best design for fashion men’s swimming trunks….
Rethink How You Approach Earned Media,
Those who attract audiences rather than renting those of others using paid media are at a significant competitive advantage.
Jeff lays out a path to building audiences which first examines the different archetypes of SEEKERS, JOINERS and AMPLIFIERS and how they relate to SUBSCRIBERS, FANS and FOLLOWERS.
Filled with interesting examples and easy to follow thinking, Audience is a must for any marketer seeking to utilise content marketing or social media marketing or those looking to understand how to build earned media.
0
Was this review helpful to you?
|