Aligning Business Strategies

Microsoft Dynamics 365 Customer Insights is now available in public

We are pleased to announce thatDynamics 365 Customer Insightsis now available for public preview! The newest addition to the portfolio of Dynamics 365 AI offerings, Dynamics 365Customer Insights enables every organization to unify disparate data, whether it’s from transactional, observational, or behavioral sources, to gain a single view of customers and derive insights that drive key business processes.

Organizations that are looking to advance their customer relationships must move fast to become customer data-driven enterprises. They need to reimagine the way they use data and insights to enhance the customer experience. We want tomake it easy for every business and every business function to transform how they drive personalized engagement with their customers.

Overview of Dynamics 365 Customer Insights

WithDynamics 365 Customer Insights, organizations can:

  1. Eliminate data silos and unify customer data
    • Connect and unify data with ease, bringing in transactional, observational, and behavioral data from data sources by leveraging prebuilt connectors
    • Transform customer data intelligently to build a unified customer profile conforming to the Common Data Model
  2. Enrich customer profiles withaudience intelligence contained within the Microsoft Graph
    • Build richer customer profiles by incorporating aggregated audience intelligence contained within the Microsoft Graph
  1. Enable powerful AI and insights
    • Leverage the data gravity around customer entity for AI, insights, and KPIs atop the single view of the customer
    • Accelerate the process through quick start AI and machine learning templates or custom algorithms using Azure Machine Learning
  2. Power business processes andpersonalizecustomer experiences
    • Empower marketing, sales, and service professionals to drive personalized engagement across channels. Leverage out-of-the-box, contextual customer insights and tailored customer profile cards that are infused in the everyday business applications
    • Leverage rich APIs and the Microsoft Power Platform to enable and extend line-of-business experiences. This includes the ability to gain deeper customer insights with Microsoft Power BI, build custom apps with Microsoft Power Apps and trigger workflows based on customer actions and signals using Microsoft Flow

Dynamics 365 Customer Insights is a major milestone in our effort to enable organizations to centralize key customer data and infuse AI-driven insights into business processes.

Read more about instructions on how to be part of ourpublic preview and engage with us on theDynamics 365 Customer Insights community. We look forward to your feedback and input!

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